Masaria Investments
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Masaria Investments

Tendam Brands S.A.U. is the holding company of Tendam. Originally founded in 1880, nowadays is one of Europe’s leading fashion names operating in the specialised chain store segment.

The group has five brands: Women’secret, Springfield, Cortefiel, Pedro del Hierro, Hoss Intropia, Slowlove, High Spirits y Fifty.

Each brand has its own design team and sales and management network.

Tendam operates through directly operated stores, e-commerce and franchises. It is present in more than 80 countries and has almost 1,900 points of sale.






Published at 9:56 am

Tendam posted a 34.5% drop in sales in 2020, with record levels of cash and positive adjusted EBITDA of €145.8 million. A strong Q1 recovery is underway

Tendam posted sales of €777.2 million and adjusted EBITDA of €145.8 million in a financial year that was overshadowed by the pandemic. Total online sales climbed 58.9%, accounting for 20.5% of all sales in Spain. Tendam achieved its core goals outlined at the onset of the public health crisis: to protect its people and business, […]

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Published at 9:19 am

Tendam expands portfolio with three new own brands

Tendam complements its lines for young women with the new brands High Spirits and Slowlove, following the recent re-launch of Hoss Intropia, which was acquired in November 2019. More than 50% of the three brands’ products will be sustainable and 60% of their distribution will be online.   Tendam, one of Europe’s leading omni-channel fashion […]

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Published at 9:59 am

Tendam posts positive adjusted EBITDA for second quarter running

Adjusted EBITDA for the third quarter of the financial year 2020/21 stood at €35.6m (€3.5m pre-IFRS 16). The 16.7% drop in like-for-like sales and 23.1% drop in total sales clearly reflected the restrictions implemented to tackle the second wave of Covid-19, particularly in November.  Online sales were up 79% year-on-year, accounting for 20% of sales […]

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