Published at 11:11 am
Tendam acquires the Hoss/Intropia brand for its growing portfolio
Hoss/Intropia, which will benefit from Tendam’s strong operating and management structure, will cement the Group’s position in women’s apparel within the premium mass market.
Tendam, one of Europe’s leading fashion retailers operating in the specialised chain segment through the Cortefiel, Pedro del Hierro, Springfield, Women’secret and Fifty brands, has announced today that it has acquired the Hoss, Intropia and Hoss Intropia brands as part of their receivership process.
Jaume Miquel, Tendam Chairman and CEO, commented: “Hoss/Intropia has been an important brand for the cosmopolitan woman looking for a quality, modern product with a personality all of its own and a distinct identity. We believe that the market niche it carved out for itself has still not been filled and this acquisition is a clear opportunity for us to complement our brand offering”.
Tendam’s model is centred on managing fashion brands that operate in the premium mass market segment. The addition of Hoss/Intropia into the brand portfolio is another step in Tendam’s development and growth strategy. Hoss/Intropia is positioned in a similar segment to Pedro del Hierro –the Group’s most exclusive brand– , but is aimed at a more alternative and casual woman, and therefore complements fully the Group’s brand portfolio.
Tendam’s model is based on the growth of brands as independent business units under a strong corporate umbrella which provides services such as financing, human resources, sourcing, digitalisation and franchising, among other aspects. This model enables major operating synergies to be harnessed on an incremental basis, while safeguarding the independence and autonomy of each Tendam brand in the areas that make them unique: creative management, sales strategy, marketing, communication, etc.
Tendam Chairman and CEO, Jaume Miquel, added: “The addition of Hoss/Intropia to our portfolio forms part of our growth strategy. The Group has a solid financial position, a proven brand-building model and a robust corporate structure. We are seeking to restore the essence of Hoss/Intropia and to take decisive action to strengthen the brand”.
Hoss/Intropia is part of a long tradition of women’s fashion design in Spain. Since its inception in Madrid in 1994, the brand has reached over 40 countries.
Tendam plans for Hoss/Intropia to return to the market to present its Autumn/Winter 2020 collection, its first in this new era for the brand. The new Tendam brand will first be sold via its own online channel and in selected physical Cortefiel and Pedro del Hierro stores.